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Marketing and sales strategy for asset managers: how does the website become an essential tool?

Business categories

Business insights

Distribution

Innovation & Digital

Innovation & Technology

Investment Banking

Item categories

Marketing

Publication

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After a generally unfavourable context last year due in particular to sluggish markets, constant pressure on NBI, mainly on management fees, a persistent intensification of competition induced by the globalisation of the markets and specialisation of the players, it is now essential for asset managers to carry out an in-depth reflection on the levers available to them in their marketing and sales strategy.

Authors

Ambra Moschini

Manager

Mathieu Lebiedinsky

Senior Consultant

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