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Insurers, how to optimise your web lead management?

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Insurance

Marketing

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Initially, leads were managed by insurers and bancassurance companies in a traditional way.

Then, as the flow of leads from the web increased exponentially, this activity was industrialised over the years. In order to cope with the decline in branch visits, good use of leads can prove to be an excellent growth driver.

Our study is based on our experience and research in order to recommend the best market practices and optimise each link in the value chain.

Authors

Pierre de Chatelperron

Senior Manager - Insurance

Rania Errarhib

Senior Manager - Insurance

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