Defining a new relationship model in insurance #2
Insurance companies, mutual insurance companies and bancassurance companies are now facing two major phenomena impacting their customer relations: the digitalisation of customers and the emergence of InsurTechs. In order to respond in the best possible way, it is necessary to think about adapting or even overhauling the relationship model.
In order to enlighten decision-makers, we at Ailancy have conducted a study aimed at sharing our understanding and knowledge of the challenges relating to new and future relationship models for insurance players.
In this second extract, you will find a zoom on the distribution and offers of the relational model
Remote Customer Relations: the levers of transformation
- Retail Banking
“Remote Client Relations” in Retail Banking goes beyond the historical challenges of optimising distribution costs by allocating resources according to the commercial potential of the targeted client base. It is now becoming a challenge of relational promise in its own right with ambitio