Business

The affinity approach is at the heart of the banking market strategy, and it is attracting more and more banks, which see it as a good way of winning over new customers. “The target becomes a group of people with the same expectations in terms of affinity. Different targets with...

The bank card is the reference means of payment in France. Is the emergence of alternative means of payment likely to call into question the durability of the card?

Insurance comparators appeared in France in 2005-2006, following the model of other types of online comparators. This model, which is widespread in Anglo-Saxon countries, is characterised by a central position within a tripartite relationship. At the service of the end customer but also of its partners, the insurance comparator must...

After a generally unfavourable context last year due in particular to sluggish markets, constant pressure on NBI, mainly on management fees, a persistent intensification of competition induced by the globalisation of the markets and specialisation of the players, it is now essential for asset managers to carry out an in-depth...

Impact investing, the baby of sustainable finance, has grown exponentially in recent years and is increasingly attracting institutional and individual investors. Faced with a diverse and often complex range of responsible investment products, impact investment stands out with a more concrete and ambitious approach. Indeed, it is not only about...

The COVID 19 crisis disrupted the lives of billions of people in a matter of weeks. Its exceptional nature has called for completely unprecedented decisions, shutting down activities around the world. In addition to the health crisis, we are facing an unprecedented economic crisis. In this almost hostile context, all...

Initially, leads were managed by insurers and bancassurance companies in a traditional way. Then, as the flow of leads from the web increased exponentially, this activity was industrialised over the years. In order to cope with the decline in branch visits, good use of leads can prove to be an excellent...

Ailancy has carried out a study on the way out of the crisis, based on exchanges with its clients and its experience of the last few months in various projects and situations. We have identified the priority actions to be addressed in two distinct phases: firstly, quick and easy to...