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Benchmark of Individual Health Offers

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Insurance

Marketing

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Au cours de ces dernières années, le marché de la Santé individuelle a connu des changements structurants. La crise du Covid a mis en avant l’importance de la complémentaire Santé et de services associés. De plus, les dernières réformes telles que le 100% Santé ou la mise en place progressive de la Protection Sociale Complémentaire ont pu faire évoluer les offres proposées par les différents organismes de complémentaires.

Suite à ces changements, nous avons analysé les différentes offres de complémentaires Santé d’un panel d’acteurs parmis les plus performants sur le marché. Grace à cette analyse nous avons identifié leurs bonnes pratiques et éléments différenciants.

La complémentaire Santé est devenue plus qu’une couverture Santé. Les services associés sont maintenant des Must Have ou de véritables leviers de différenciation pour les acteurs du secteur.

Authors

Grégory Vereecque

Manager

Marie Bernier

Consultante

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