AssurTechs: real disruption or ephemeral phenomenon?
The AssurTechs, which have recently arrived on the market, are disrupting the models of the insurance insurance professionals. The majority of these new entrants are using new technologies and their agility to stand out and continue to evolve. The majority of these newcomers are using new technologies and their agility to stand out and continue to evolve.
The AssurTech market, both in Europe and in France, is indeed marked by strong growth in terms of the number of players. growth in terms of the number of players present and the capital invested. Failures are not failures are not rare, due to the structural weaknesses of these start-ups (insufficient customer base, financial instability, etc.). financial instability, etc.), but some French players are now established and solid companies companies, recognised by the market players and their customers. Finally, rather than competitors, AssurTechs are often partners of choice for the historical players in the insurance industry. partners for the historical players in the market: many partnerships are already underway, but these players will have to Many partnerships are already underway but these players will need to establish deeper relationships to make digital to make digital transformation a reality.
Remain vigilant to the latest developments and collaborate with new market entrants to create a better to create a better value proposition for their customers will be key to their success.